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Leading ladies

Leading ladies

Leading ladies

Our first festive collection for this season is a true beauty. Noor combines the age-old finesse of chikankari embroidery with the timeless elegance of pastel colours to create a stunning line of suits, lehengas, shararas and more.

The collection appeals to today’s generation of modern Indian women who value the traditional beauty of our heritage textiles while also being leaders, achievers and trendsetters. Adding to the lineup of stylish trailblazers who are fans of the Noor collection are two of today’s leading ladies in the blogosphere: Roshni Bhatia of The Chique Factor and Tina Kakkad Dhanak of The Image Code.

Roshni is a role model for a young generation of women. An all-rounder who effortlessly balances her blogging career with being a mother, Roshni’s discerning eye for all things in the fashion and beauty space makes her the perfect Noor woman.

Watch as she works her magic in styling our youthful Tisya short kurta and sharara set in a soft pistachio green. Roshni has tastefully accessorised her look with antique silver necklace and earrings, plus gleaming brass bangles stacked on her wrist. She’s also livened up the look by adding a pop of colour with a classic red lip, rosy cheek blush and soft peach eyeshadow. And of course, the perfect finishing touch, kajal, without which an Indianwear look is incomplete.

Our second Noor woman Tina is a luxury lifestyle and beauty blogger with an added flair for the culinary and travel world. Her understanding of all things luxury makes her a leading voice in today’s lifestyle space. We love how she’s styled our Anaya kurta and palazzo set in pastel pink to reflect her natural flair for subtle elegance. She’s mastered the delicate, understated look by keeping it simple with silver chaand bali earrings and nude pump heels, and letting the dupatta flow along with her own movement to reflect her free-spirited attitude. Soft curls in her hair perfectly complement the soft femininity of the overall look.

We hope you’re just as inspired by these two fashionistas as we are!


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