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Libas Pressroom
Festive season pricing not a race to the bottom: Libas’ Nisha Khatri

Festive rush: D2C brands double spends on regional markets, CPMs up 30% across platforms

Libas Launches Festive Campaign ‘Roshni’ Highlighting Women and Light

Festive cheer for India Inc: Households splurge on upgrades, go premium

Libas crosses 1 lakh festive day-one orders; sales up 50% YoY

Libas clocks over 1 lakh orders on Day 1 of festive sales, with 50+ orders every minute

Exclusive | Nisha Khatri of Libas: With a 60:40 online-offline split, our marketing approach is increasingly omnichannel

Apparel makers not hiking prices on premium products despite higher GST, absorbing full or partial impact

As new GST kicks in, consumers eye price cuts, industry players bet on sales boost this festive season

Lower GST & Navratri give mega start to festive sales

Ecomm orders shoot up as annual sale events open

Respect Doesn’t Come From Titles, It Comes From Consistency, Clarity, & Courage: Nisha Khatri

Libas plans hyperlocal push, increases festive spend to 18-20% of revenue

Libas unveils Season of Joy campaign celebrating sisterhood, style, and festive togetherness

Libas launches ‘Season of Joy’ campaign with new pre-festive collection

Brands boost festive ad spends, allocate up to 40% to nano and micro influencers

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